Master of Commerce(M.Com) in Marketing is a full-time 2-year post-graduation course focusing on various theoretical and practical aspects of marketing such as Marketing management, Consumer behavior, Functional areas of Marketing, Marketing Research, Ethics in marketing, Advertising, Quality management, etc.
The course helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market.
The Eligibility Criteria for pursuing M.Com in Marketing is to have 50% aggregate marks in the field of B.Com/BBA or equivalent degree from a recognized College/University. The admission process is dependent on the candidate’s performance in bachelor’s degree and some institutes may conduct entrance exams for admission. The average fees for the M.Com Marketing course are between Between INR 3,720 to 1,29,000 depending upon the College/University.
M.Com Marketing: Entrance Exams
The list of Entrance exams conducted for admissions in M.Com are:
1) ANUPGCET
2) JUEE
3) Jain Entrance Test
4) PESSAT
5) OUCET
6) SKUCET
7) AUCET
8) DU M.Com
9) KU PGCET
10) Allahabad University PGAT
11) AKNU CET
M.Com Marketing: Job Positions
Below given are the various job profiles for the MCom Marketing graduates:
• Marketing Operations Specialist
• Assistant Manager
• Communications Manager
• Public Relations Manager
• Lecturer
• Teacher
• Management Associate
• Business Manager.
M.Com Marketing: Employment Areas
M.Com graduates are hired in the following areas:
• Marketing
• Advertising
• Analytics
• Business Administration
• Private Organizations
• Specialized Sectors
Top recruiters of the course graduates include Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc.
